Helping others = helping your brand. Follow these four steps to create campaigns that will actually help people:
Find a problem relevant to your brand
Ask: what’s being wasted?For example: Time / Space / Energy / Money / Resources
Ask: who could use it instead?For example: NGOs / People / Animals / Our Brand / The Planet
Find a solution that benefits both sides
Bonus: here’s another campaign that used the same formula
The 5-step formula I use to write my email campaigns. Example: my course launch campaign.
Sometimes, showing a brand’s full range of offerings can really pay off. Here are two ways I do it.
Let’s write a short video script for my audience – freelance creatives.