Helping others = helping your brand. Follow these four steps to create campaigns that will actually help people:
Find a problem relevant to your brand
Ask: what’s being wasted?For example: Time / Space / Energy / Money / Resources
Ask: who could use it instead?For example: NGOs / People / Animals / Our Brand / The Planet
Find a solution that benefits both sides
Bonus: here’s another campaign that used the same formula
I went through 300+ brand taglines. Most of them use one of these 24 rhetorical devices.
tl;dr Working on the beach is just as realistic as snorkeling in the office.
Working for the same client for too long makes me take their product for granted. These perspective-changing questions spark my creativity again.