Helping others = helping your brand. Follow these four steps to create campaigns that will actually help people:
Find a problem relevant to your brand
Ask: what’s being wasted?For example: Time / Space / Energy / Money / Resources
Ask: who could use it instead?For example: NGOs / People / Animals / Our Brand / The Planet
Find a solution that benefits both sides
Bonus: here’s another campaign that used the same formula
Elaborate, Eliminate, and Play is my formula for writing slogans and taglines. Let’s write one for Tinder!
As an advertising student, I used this template to get feedback from dozens of creative experts. Feel free to steal it.
16 techniques by the world’s top ad photographer