Helping others = helping your brand. Follow these four steps to create campaigns that will actually help people:
Find a problem relevant to your brand
Ask: what’s being wasted?For example: Time / Space / Energy / Money / Resources
Ask: who could use it instead?For example: NGOs / People / Animals / Our Brand / The Planet
Find a solution that benefits both sides
Bonus: here’s another campaign that used the same formula
Is it possible to create a fun ad in five minutes? Sure, if you’re using the Side-by-Side recipe.
I don’t start writing before I open this cheat sheet
A Peruvian beer brand made a very expensive mistake; creativity saved the day.