A Simple Formula for Cause Marketing Campaigns

1 min | Storytelling

Helping others = helping your brand.
Follow these four steps to create campaigns that will actually help people:

1. Problem

Find a problem relevant to your brand

a problem of local rent prices rising and a brand, a local supermarket

2. Waste

Ask: what’s being wasted?
For example: Time / Space / Energy / Money / Resources

3. Need

Ask: who could use it instead?
For example: NGOs / People / Animals / Our Brand / The Planet

the local supermarket used the clothesline as ad space

4. Solution

Find a solution that benefits both sides

Summary

what's the problem, what's being wasted, who could use it instead, a win-win solution

Bonus: here’s another campaign that used the same formula

In this recipe

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